Why Are Packaging Boxes Important?

Jan. 24, 2022

Is it really the most important thing at heart when it comes to giving and receiving gifts? As more and more people get excited about the packaging of gifts and products, it got us thinking about the power of packaging and how important it is.


Why is packaging so important?

Companies are increasingly realizing that they need to impress their customers not only with great products but even better packaging. Whether a product is purchased online or in-store, the packaging is the first thing customers see and often leaves a lasting impression. This impression will continue to further reflect on the product and the brand as a whole.


Packaging has become increasingly important in recent years as more and more people take to social media to share "gift opening" and "unboxing" moments. This upward trend shows that branded packaging can be a very powerful marketing tool.

Gift Boxes

 Gift Boxes

1. Dramatic elements

Packaging creates suspense and excitement. When people see a beautifully packaged product, it entices them to open it and creates an element of drama.  The luxurious finish of the wrapped gift creates a sense of anticipation and creates a precise element of drama and excitement. If the gift is wrapped in plain kraft paper or thin paper, the suspense will cease to exist in favor of a fancier, more luxurious package.


2. Everyone likes a personal touch

Personalization is a big thing in today's society. It's a very effective way to market and with the technology now available, people almost want to receive something personal. Personalized packaging has become social bait, encouraging consumers to sell products online. However, brands can't hand-wrap all of their products and hand-write personal messages, so they need to do it in other ways.


3. Stand out from the crowd

Packaging is another way to build and market your brand. Therefore, you must ensure that your brand values are reflected in everything you do, all the way down to the packaging.

Food And Chocolate Packaging

Food And Chocolate Packaging


More importantly, influencers actually make a living by unboxing their gifts on social media - a completely different marketing strategy. If the packaging excites viewers, they will continue to watch and may even become customers themselves.


Create something consumers will remember and make them want to choose your stuff - not just because of your product, but because of your packaging.


4. Care about your packaging

If you care about the way your product is packaged, you can find ways to be more efficient and cost-effective in the way you deliver your product, while staying innovative. It's less about the consumer and more about how you as a business can prevent packaging damage, wasted space, and the use of unnecessary materials.


As a company, you will want to save money and space, and one way to achieve this is through innovative product packaging. If the packaging is large, bulky, and not easily stored, it will slow down the production and delivery process.


Having packaging that is easy to store and doesn't take up too much space in your warehouse can have a huge impact, saving you a lot of time and money - which can have a huge positive impact on your business.


Get in touch with us

If you'd like to learn more about how we can provide your business with sustainable luxury packaging, contact the RX Packaging team today.