What Is the Most Popular Gift to Give on Valentine's Day?

Jun. 06, 2022

Every year around February 14, Britons spend millions of pounds on Valentine's Day gifts for her, and research shows that spending on Valentine's Day has steadily increased over the past few years thanks to the social media phenomenon known as 'Instabragging'. 

With more and more people bragging and sharing photos of their gifts online, one in six people says they think about how they will receive a gift on social media before buying one.  

But what gifts remain popular year after year? If you want to make your special someone happy this February, here are ten of the most popular Valentine's Day gift ideas for him or her. 

Food And Chocolate Packaging

Food And Chocolate Packaging

1. Chocolate

Despite clich├ęs, heart-shaped chocolate boxes remain the most popular Valentine's Day gift, with nearly 48 percent of consumers saying chocolate is one of their top gift choices for their sweetheart.

2. Flowers

34% of consumers say that flowers remain one of the most romantic Valentine's Day gifts. Some of the most popular types of Valentine's Day flowers include roses, carnations, lilies, tulips, and even sunflowers. 

3. Cards 

While cards are often given with other gifts such as flowers or chocolates, more than 52% of consumers will give a Valentine's Day card to a loved one. You can score some extra points by personalizing your card with a photo or heartfelt poem. 

4. Jewelry

Jewelry remains a popular Valentine's Day gift for him or her, and while men are more likely than women to choose such items, a watch or cufflinks can make excellent gifts for men.  

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Jewelry Box

Jewelry Box

5. Dinner for two

Whether it's a candlelit dinner at home or a romantic restaurant outing, dinner for two is still the Valentine's Day gift of choice for nearly 35 percent of couples. If you'll be dining out this Valentine's Day, be sure to stock up on candles and choose some appropriate music ahead of time. 

6. Costumes 

Although slightly less traditional than flowers or chocolates, clothing is also a popular gift, with 25% of consumers choosing something in this category for their significant other. 

7. Gift cards 

Not sure what your loved one might want this year? No problem. Gift cards are the Valentine's Day gift of choice for 12.6% of consumers.

Perfume Box

Perfume Box

8. Houseplants 

Although they are not as popular as flowers, more consumers are choosing to give their Valentine's Day houseplants because they last longer than flowers. Some popular choices include flowering cyclamen, heart-leaved creepers, and believe it or not, even cactus plants. 

9. Perfume

Perfume is another popular Valentine's Day gift for him and her, but choosing the right perfume can be tricky no matter how long you've known each other. If you're not sure, take a look at your partner's perfume collection and see if they prefer citrus notes or floral scents. 

10. Personalized or handmade gifts 

More and more consumers are choosing personalized or handmade gifts to make a good impression on Valentine's Day, with some popular choices including personalized cards, romantic collages, or homemade "love coupons.