The purpose of the color box

Jan. 30, 2023

      At first, the color box was only used to protect the product, and later extended to aesthetics, sales and brand establishment. Color box customization is still widely used, including food, wine, medicine, cosmetics, tobacco, electronic products, etc. Nowadays, all industries and products are inseparable from color box custom printing.

      The characteristics of color box custom printing can be started from five aspects: practicality, aesthetics, economy, originality and product brand promotion relevance.

      1. Practicality

      Practicality is one of the basic attributes of design. It mainly considers the functions and functions of products, which are expressed through materials, structures, appearances and patterns. The efficacy and function of the product are different, and the applicability of the packaging is also different. Therefore, the color box packaging design should be packaged according to the requirements of different products, not only the appearance of the color box, but also the quality of the color box.

      2. Aesthetics

      The packaging box should be designed according to various factors to meet local characteristics, national characteristics, and aesthetically pleasing packaging. Its important goal is to create a good impression for the product, so as to achieve the goal of increasing sales, so its aesthetics and elegance are necessary. As a kind of packaging design, color box packaging must also abide by the rules of packaging design.

Packaging box

      3. Economy

      The economy of the packaging box requires the maximum product effect with the least cost input. Flashy is a mistake that many merchants make when packaging their products. They think that the product should have a gorgeous appearance, but excessive packaging will not only affect the sales of the product, but also increase the high cost, which is not conducive to the operation of the enterprise. .

      4. Originality

      Originality is to be good at creating new things without breaking away from society and the times, and to have new creations in the ordinary forms on the surface. Not just the packaging, every item needs to be original, which is a powerful weapon to survive in today's fiercely competitive market. A large number of color box packaging has emerged in the market. If you want to have a favorable position in the competition, you must make your product packaging unique and attractive.  

      5. Product brand promotion

      Brand promotion can effectively increase the popularity of a company, and let consumers know about the company, what it does, what its products are, and what functions it has. This will give them a better understanding of the company and its products. Only by making good products and services can enterprises retain customers. With the reputation and popularity of the enterprise, there is a chance to win in the market competition.

      The above is analyzed through the characteristics of color box custom printing and packaging design. They are independent and interrelated, and have certain guiding significance for color box design. Therefore, designers should include the above when designing color box custom printing. A few requirements should be fully considered.