Features of Good Packaging

Apr. 08, 2022

Boxes can be small to large, colorful to minimalist, but they should all be useful. Useful can mean a lot of things - from the perfect size of the product to be visually incredible. However, we at RX Packaging believe that any box should meet more than just requirements. That's how we came up with this list!

Does a perfect box really exist?

We started asking questions like this. While many marketing channels provide good exposure, only packaging can reach all of your customers. It starts the conversation and makes up for the first element to be judged. So - in a way - every packaging box is the perfect way to build a relationship with your customers. However, in order to be truly "perfect", we have prepared a list of the most important features your box should have.

It's eye-catching

The Box is the first possibility to "wow" your potential customers.

Unpacking should be the beginning of the product experience. Your customers should be encouraged to take pictures with that box and then post them online. However, this does not necessarily mean that the box should be very colorful or luxurious.

Packaging Box

 Packaging Box

It's durable

Trust us - the durability of packaging is one of the biggest challenges faced.

Cardboard boxes - the ones we make at RX Packaging - are both lightweight and durable. However, it's always important to be cautious about the weight and shape of your product. While mailboxes are great for smaller products, branded shipping boxes may be a good option if the product requires special handling or shipping further away.

So here's our tip - before you place your order, make sure the box matches your product.

It conveys your brand's message

Packaging is a great way to tell the story of your brand. Think of it as a conversation with your customers. If one of your most important features includes an eco-friendly approach, then an eco-friendly box is certainly a way to emphasize that.

Assuming you're a colorful, stylish clothing maker, a more creative, crazy box design is sure to get your message across. Or maybe your product is boxed water and you use a minimalist design that makes it very clear how your product stacks up against the competition. The key is to make your customers aware that you are fully committed in every step and in every element. 

It protects your product

The packaging box should protect your product - obvious, right? Yes, but it's one of the most important features of packaging - the extent to which it protects the contents inside. No one wants to pay for a unique product, wait for it to be shipped, and finally receive it ...... broken.

Therefore, it is crucial to know the weight and size of the product and secure it in the right box. When sending donuts in a box to your customers, make sure they look as delicious as they taste!

Let us help you find a suitable packaging box for your project. When you contact us, please provide your detailed requirements. That will help us give you a valid quotation.