Jul. 04, 2023
Beautiful external packaging design is a key factor for products to attract consumption. It's like how beautiful women are more attractive to men when they dress stylishly. Consumers' aesthetics and choices cannot be changed in a short time, but we can guide or attract consumption through our packaging box design customization.
Packaging box design and customization is playing an increasingly important role in the promotion of products. It can be said that excellent packaging design is an important link to build promotional power and enhance brand image. Appearance is the content of packaging visual design, which refers to the appearance design of packaging, including how to choose colors, graphics, text, trademarks and barcodes in detail to achieve the purpose of beautifying and promoting products. Regarding the design of sales packaging, the principle of "eye-catching, familiar, and favorable" should be followed. Generally speaking, good or bad will directly affect the sales volume of packaged goods, such as food packaging boxes, tea packaging boxes, cosmetic paperback boxes, etc. in the market, consumers often decide whether they buy or not, so how? In order to design excellent packaging, if you want to design a packaging box that is attractive to consumers, you must pay attention to these points:
1. Customized emotional infection: Color has a great influence on people's mood. The color matching of wrapping paper can be distinguished according to age and gender: men should choose cool colors, women can choose bright colors or light colors that are elegant and stingy, and children should choose cool colors. Choose patterns that are bright and vibrant.
2. Customized theme: This is the basis of customized packaging box design. There are many themes: love gifts, heart-shaped or rose patterns can be used for packaging, and Cupid's arrows can be used for decoration to show deep feelings. Family gifts can choose warm colors , highlighting the simple and quiet intimacy. Usually, if you want to theme the packaging of ordinary daily chemical products, it is recommended to understand the preferences of your own consumer groups first, and design the appearance theme purposefully, so as to have unique selling points.
3. Customized artistry: Every carefully processed packaged product can show some artistry. You can pay attention to the role of decorative belts, decorative flowers and other small decorations in the package. Through them, you can add artistic effects and play a finishing touch. effect. Of course, this can also be highlighted through packaging box design and patterns.
