Jul. 19, 2023
Graphic design and packaging design are closely related and different. Both convey design information through vision and reflect the pursuit of beauty. However, graphic design is limited to two-dimensional space design display, while packaging design is more inclined to three-dimensional display, and a richer approach to building designs on the packaging. However, the color elements, text design, and graphic elements in graphic design have an important impact on packaging design. Therefore, we need to fully understand the differences and connections between graphic design and packaging design, so that we can use them better in practice. .
For a long time, many people have identified the research scope of packaging design as a part of graphic design research, and no matter what form of packaging design is covered under graphic design. In the design process, we often only pay more attention to the visual effects produced in graphic design, completely confusing the concepts of graphic design and packaging design. In fact, there is a big difference between the concepts of graphic design and packaging design.
As far as packaging design is concerned, it focuses more on the design concept under the overall construction of packaging, integrating its natural and social attributes. For graphic design, it is more focused on expressing the artistic ideas contained in design works through people's visual experience. Therefore, if we want to better grasp and apply the concept of graphic design and packaging design, we need to understand the differences and commonalities between graphic design and packaging design, and we must also have a good grasp of both graphic design and packaging design. interrelationships and influences.
Graphic design includes a variety of elements, including text information, various forms of patterns, and color diversity, etc., which can achieve the effect of publicity on static media. Graphic design pays more attention to innovative design concepts. Viewing the same graphic design work from different angles may achieve different performance effects or different inner feelings. Therefore, in graphic design, more emphasis is placed on the extension of the designer's thinking, which is a design process that includes multiple levels and rich connotations.
The main information conveyed by the packaging design is different from that of the graphic design, which focuses more on the information description of the product. Among different industries, the elements of packaging design are also different, but each packaging design is to highlight the characteristics of the product itself. At the same time, the purpose of packaging design is to attract consumers to buy products, so the packaging design is usually done to make the products more vibrant and vital.
Whether it is graphic design or packaging design, designers are required to have certain design theoretical knowledge and be able to highlight the aesthetic quality of design works. If the packaging design carried out by the designer makes consumers feel vulgar or disgusting, it can be said that such packaging design has no value of its own. No matter what kind of graphic design, if it can't show its own aesthetic value, it will lose the level of design. Therefore, in the process of design, both must be based on the principles of aesthetics, and not be too constrained by the commercial level, so as to highlight the inherent quality of the design. Only under this premise can we design good works with ideological connotations and avoid flattering the world.
At present, the elements of packaging design are not limited to text information, graphic design and color matching, but gradually begin to adopt more attractive and innovative packaging design methods. The rapid development of my country's economy and society has also led to the improvement of people's material living standards. We are also paying more and more attention to the safety performance of the products we use. Therefore, compared with graphic design, which focuses on artistic expression, packaging design gradually focuses on product innovation and safety technology display.
Each product has its own different attributes. If you want to show the most superior attributes of the product to consumers, you must adopt various forms of packaging design methods. Only by adopting appropriate artistic expression techniques in the packaging design process can consumers obtain visual beauty, and the display of safety performance can enhance consumers' trust in products and increase consumers' desire to buy products. Graphic design is designed for two-dimensional space, and the aesthetics on the visual level can only be regarded as the entry point of design, so that the designed works can express specific ideas and information.
The color elements in graphic design can not only make people produce beautiful effects visually, but also play a role in communication and communication. The use of color elements in packaging design can also display some information about the product itself. Different colors can give consumers different psychological and physical feelings, and can convey some information about the product through the subconscious mind of consumers. For example, red in our daily life means happiness and green means health. When packaging designers design, they must fully consider the importance of color elements, select and match colors scientifically and reasonably, so that color elements can not only fully display the unique properties of the product, but also make the selected colors more attractive. Arouse consumers' attention and purchase desire.
Words are an important tool for people to communicate information and communicate emotions. For packaging design, text has an irreplaceable important position. The text function in packaging design is mainly reflected in the description information related to the display of goods. The importance of text to packaging design is increasingly recognized by people. With the continuous acceleration of people's life rhythm, people often have the psychology of repelling too many words that are difficult to understand. Information can accurately express the characteristics of goods. For the design of the text on the packaging, we should also pay attention to the change of its shape, so that the text can fit the overall style of the product packaging, and the coordination of the text is enhanced.
Graphic elements are also an important form of commodity information transmission. How to convey the characteristics and attributes of commodities to consumers through graphic elements requires packaging designers to use their unique creativity to design personalized and aesthetic packaging design graphics. When designing graphic elements, the connotation of the product must be used as the basis for the design. Only in this way can the core value of the product be reflected. The packaging graphics designed on the basis of the product connotation can more accurately correlate the packaging graphics with the attributes of the product, better convey the connotative attributes of the product, and enhance the attractiveness of the package to consumers , Only then can consumers' eyes stay on the product from the very beginning.
Patterns are works of art with a mass character and multiple manifestations formed on the basis of a wide range of life, and can express contemporary ideological spirit and aesthetic value through the design of patterns. Patterns also have strong symbolic features. Through the design of patterns, people can have abstract associations with similar or similar things to patterns. Many traditional auspicious patterns are widely used in packaging design, so that the products have more humanistic expression. However, the use of patterns in packaging design should not simply copy the patterns in. Designers need to make creative adjustments based on traditional patterns to integrate modern ideas and concepts into it, making it more in line with the characteristics of the product and improving the packaging. The humanistic value of design.
As a packaging factory with more than ten years of experience, RX packaging has a professional design team to provide you with the most timely packaging design solutions.
