Liquor box designed by RX Packaging for Kweichow Moutai Town: the perfect fusion of luxury quality and cultural heritage

Mar. 06, 2024

RX Packaging once again designed an eye-catching liquor box for Maotai Town. Through the flip-top design, the exterior adopts the imperial yellow design, and the interior is inspired by Maotai Town’s famous national wine door, presenting a luxurious quality and profound culture. The perfect blend of heritage. The overall design meets the customer's positioning and needs, and is a unique tribute to the liquor culture of Kweichow Moutai Town.

Liquor box

Luxurious Imperial Yellow Design


The appearance of the liquor box is imperial yellow. This color represents nobility and dignity, adding a sense of luxury to the entire wine box. This design not only highlights the noble quality of Maotai Town Baijiu, but also makes the product more recognizable in the market.


Line drawing of the national wine door


The front of the wine box uses lines to depict the famous archway of Maotai Town - the National Wine Gate, which is a unique tribute to the culture of Maotai Town. The exquisite depiction of lines demonstrates RX Packaging's excellent design craftsmanship, combining traditional culture with modern packaging, retaining the traditional elements of Maotai Town while also showing a sense of modern fashion.


Luxurious presentation of golden fabric interior


The interior of the wine box uses an integrated inner support and is lined with golden fabric, making the overall product more luxurious. This design not only improves the stability of the bottle, but also provides strong support for the high-end image of the product.


Cultural inheritance and quality assurance


Through the design of this wine box, RX Packaging not only visually presents a sense of luxury, but also profoundly expresses cultural heritage. The national wine gate of Maotai Town and the appearance design of Emperor Huang allow consumers to feel the historical origin and high quality of the product at the first time.

Liquor box

RX Packaging’s design capabilities


With more than ten years of packaging experience and a professional design team, RX Packaging is always committed to providing customers with high-quality, unique and innovative packaging solutions. In its cooperation with Kweichow Moutai Town, RX Packaging once again demonstrated its professional strength in the field of packaging design and successfully created a liquor box that not only fits the brand image but is also full of cultural connotations.


In the future, RX Packaging will continue to uphold innovative and professional design concepts, provide customers with more high-level packaging design services, and help brands stand out in the market and achieve greater success.