Jun. 25, 2022
The beauty industry is expected to exceed $716 billion by 2025, with North America accounting for 24% of the global market share. The industry's rapid and significant growth is good news, but it also means more competition for your business. To stand out, you need all the he...
Jul. 11, 2022
Effective packaging makes consumers memorable and stands out from competitors. While bold colors and structures help set your brand apart, creating a multi-sensory experience through your packaging can engage consumers and build brand loyalty more effectively.
Oct. 20, 2021
Just as books are often judged by their covers, products are often judged by their packaging before the buyer experiences the item. When purchasing decisions rely heavily on the ability of packaging to influence shopping behavior, it is vital to maximize the potential of packag...
Jun. 24, 2022
Packaging, whether it's food packaging, cosmetic packaging, electronics packaging, or the packaging of a piece of clothing, has a purpose for its existence. Take a moment to remember the last item you purchased. Is it something you can eat, drink, apply or wear?