Aug. 10, 2023
Gift box manufacturers specialize in the design of packaging, and there have always been unique design methods on the issue of gift box packaging. No single product can exist without the packaging. It is not because of the isolation of the packaging, but because of the aesthetic decoration of the packaging. Many products are poor in taste and even let consumers see them, which directly affects the sales of the market. In the end, it will affect the economic benefits of merchants and manufacturers. How to make packaging design more tasteful is something we should work on from appearance design skills, such as customized colors, customized styles, customized thicknesses, customized functions, etc. of gift packaging boxes. , custom gift packaging box manufacturers believe that it is enough to do a good job in the text design, color matching, tone coordination and shape elements of the gift packaging box. The specific performance is as follows:
(1) Text design. Words are symbols for conveying ideas, exchanging feelings and information, and expressing a certain theme. The brand name, product name, explanatory text, advertising text and manufacturer, company or distribution unit on the commodity packaging reflect the essential content of the packaging. When designing packaging, these words must be considered as part of the overall packaging design.
(2) The mastery of color skills. Color skills should pay attention to the following points: one is the corresponding relationship between color and packaging; the other is the contrast between color and color itself. These two points are the key points in the use of color.
(3) The contrast relationship between color and color. This is the easiest thing to express in many commodity packaging, but it is very difficult to grasp. The design comes from a master, and the wound effect of the packaging is Yangchun Baixue, otherwise, it is a lower Liba person. In Chinese calligraphy and painting, there is often such a popular saying that it is impenetrable, and sparse can be a horse. In fact, it is a comparative relationship.
(4) Shape elements. The appearance element is the appearance of the display surface of the commodity packaging, including the size, size and shape of the display surface. There are three types of forms that we see in daily life, namely natural forms, man-made forms and occasional forms. However, when we study the morphological composition of products, we must find a form suitable for any nature, that is, to extract the common regularity and call it an abstract form.
Among these four contents, the pattern design of the appearance design is very concerned. The distance from the product to the commodity lies in the value. When the value exists, it is a commodity, and if the value does not exist, it is a product. The two are the appearance in the eyes of consumers. The importance of design, the pattern design of packaging design is the essence, which can improve the value of gift box mainly through the following ways:
1. Photographic pictures
Directly showing the product or the elements directly related to the product through photography is the closest to the original thing itself and the most acceptable expression method for consumers (except for those things that are offensive). In fact, the effect of using real photos in advertising design is better than other methods, as David Ogilvy said in the book "Confessions of an Advertising Man". Therefore, using photographic pictures for packaging design has always been one of the most mainstream expression methods, especially in the packaging design of food and beverage products. The operation process of this method is generally like this: first draw a sketch, then prepare the material for shooting, then edit the film, and finally put it in the packaging layout for typesetting. The level of the photographer and retoucher is directly related to the quality of the design , Of course, we can also find some simple elements directly on the material website.
2. Synthesis of photographic material and combination of reality and reality
In order to design a more visually impactful effect, or to express a creative idea that is difficult to achieve directly through photography, designers usually combine existing photographic materials into a new whole, or add some hand-painted and vector elements to achieve Purpose, this way of expression can make our packaging design more possibilities and more creative. In this form, we need to pay attention to whether the existing materials have a good combination point and whether the color matching is suitable. Not everything can be put together; Design bonuses, such as hand-painted leaves on top of a real fruit would be nice.
3. Vector elements
Vector elements refer to flat elements made with the help of some vector graphics tools. These elements may be realistic or abstract. I also divide the packaging design of pure text into this category. This way of expression It looks more fashionable and modern. Generally, those products that are not suitable for display are preferred to use. This form of expression is suitable for adding printing processes, such as hot stamping, hot silver, etc.
4. Illustration, watercolor painting
The illustration method generally requires the help of an illustrator to help execute the drawing part (of course, some designers with excellent hand-painting skills can do it by themselves), and then hand it over to the designer for typesetting. This technique is often used in the packaging of women's products, which has a small, fresh and artistic feeling. In fact, watercolor painting gives people the same feeling, but the visual experience of watercolor is different from that of ordinary illustrations, and it is more artistic in comparison. The operation process of these two expressive techniques is generally: first draw a sketch on paper and color it well, then scan it to the computer and process it with software (this step is omitted if you directly use the hand-painted board to draw on the computer), and finally use the For packaging typesetting; although it is time-consuming, the designed packaging generally has a high value and can better reflect the designer's intentions. I think every graphic designer should try it.
5. Oil painting
This method is more common in the packaging of imported products. The purpose of using this method of expression is generally to reflect that the product or raw materials are imported from Europe. Of course, many domestic brands do this to make people mistakenly think that it is an imported product. Oil painting has an aristocratic temperament, which can make your products look more valuable, so it is suitable for products aimed at mid-to-high-end consumer groups, and it is not recommended for cheap and low-end products. The operation method can ask some commercial oil painting studios to paint oil paintings. If the requirements are not very high, you can also buy materials online.
6. Traditional Chinese painting, ink painting, meticulous painting
Traditional Chinese painting, ink painting, and meticulous painting are all expressive techniques with Chinese characteristics. Traditional Chinese painting and ink painting are more atmospheric, while meticulous painting is more delicate. Many customers like these Chinese-style designs very much. These styles can make the product look more cultural. , but if the operation is not in place, it is easy to give people a vulgar feeling. We can appropriately add some fashionable elements and use a relatively new typesetting method to achieve an effect that has both Chinese characteristics and fashion internationalization. These expression methods It is suitable for the packaging design of tea, health care products and local products.
7. Line drawing and point
Drawing the elements of packaging design with lines or dots is also a very popular expression technique at present. In fact, it is also a kind of hand-painting, which can be divided into realistic dotted lines and freehand dotted lines. It is suitable for the packaging of young people's products, which is more fashionable. When using this method of expression, you should pay attention to keeping the picture clean and tidy, and the points and lines must have a certain sense of rhythm and rhythm. Don’t make people feel dense phobia, and the details must be in place.
8. Color block
This form of expression has no actual design material. Based on the designer’s understanding of the product and brand, the designer uses color blocks to divide and layout the layout of the product packaging. The characteristics of this form are: fashionable, young, individual, concise, Recognizable. It is more common in the packaging of cosmetics, skin care products and medicines, but not many customers can accept this form, so it should be used with caution. This form is relatively simple to operate, but it requires high typography and color matching capabilities of designers.
RX packaging believes that it is the form of packaging design that can capture the hearts of customers and consumers. Therefore, from today on, stop relying on one or two forms of expression. Customers and consumers will be tired of aesthetics. Good performance The form can really add a lot to your packaging, but we must also pay attention: the form of expression must be related to the product, must follow the tone of the brand and the preferences of the target consumer group, etc., do not use form for the sake of form.
